THE SONU STORY
SONU was founded by business partners and friends, Stason Strong and Brad Hall. Stason is an engineer, inventor and serial entrepreneur with a meticulous eye for design, while Brad Hall is a CEO and business guru with a background in the medical field and a talented mind for efficiency. The two, with their complementary skill sets, have formed multiple successful businesses together, and both have always taken note of their quality of sleep and the immediate effects it has on their creativity, productivity and overall performance during the business day, as well as their general happiness, liveliness and physical health. Stason and Brad determined that in order to more thoroughly conquer all of their goals, they needed to attain consistent and fully rejuvenating, top quality sleep.
Many factors go into the quality and effectiveness of a night’s rest - comfort, temperature, noise and stress levels all play large roles in a sleeper’s abilities the following day. As noise and stress levels are only solved on a case-by-case basis, the founders set their sights on extreme physical comfort by researching the reasons most sleepers never attain motionless slumber with an optimal sleeping position that lasts through the night. The problem has quite literally been right under us the entire time - the traditional flat mattress.
The mattress, in one form or another, has been around since the start of human history – created first by our early ancestors gathering “bedding” tens of thousands of years ago, and slowly improved on ever since, including the elevated sleeping structures of the ancient Egyptians and Romans, the ornate straw filled furniture of the Renaissance, and the factory-produced beds in the wake of the Industrial Revolution. Since the introduction of coil spring technology in the 1870s, the mattress has not changed much; even to present day. Materials are constantly updated, accompanied by claims of newfound comfort, but the mattress has always been just a spongy flat rectangle… until now.
The mattress, in one form or another, has been around since the start of human history – created first by our early ancestors gathering “bedding” tens of thousands of years ago, and slowly improved on ever since, including the elevated sleeping structures of the ancient Egyptians and Romans, the ornate straw filled furniture of the Renaissance, and the factory-produced beds in the wake of the Industrial Revolution. Since the introduction of coil spring technology in the 1870s, the mattress has not changed much; even to present day. Materials are constantly updated, accompanied by claims of newfound comfort, but the mattress has always been just a spongy flat rectangle… until now.
“The world has been sleeping on flat beds for centuries, but the human body is not flat...”
“It is now time for a change.”
After extensive research, countless engineering iterations and thorough testing, Stason and Brad have pinpointed the problems with the traditional flat mattress design... and solved them. The SONU Sleep System was born. Never before have sleepers been able to fully immerse into the mattress. The patented Comfort Channel and layered Support Pillow system allow for the full range of motion of shoulders and arms within the bed, not just on top. Molding to the sleeper’s unique shape and desired position, the system greatly reduces pressures that have always been unavoidable with all other mattresses. Couples enjoy sleeping and embracing without undesirable pressure on arms caused by traditional mattresses. Side sleepers benefit from not needing to roll-over to relieve pressure on arms and shoulders constantly, resulting in sound sleep throughout the night. Joint and muscle pain, chronic discomfort and injuries in the neck, arms, shoulders and chest can be greatly reduced by SONU's unique immersive support system. The sides of the Comfort Channel also act as hand supports when holding a device or book, reducing hand and wrist tension when reading and watching. Sleepers who snore on their backs can finally roll to the side to help alleviate snoring without the discomfort traditionally experienced. The founders identified each of these goals and created the SONU Sleep System to address them all.
The name “SONU” was derived from the word “sono” which means “slumber” in Portuguese. While Stason was in Brazil in 2014, he first came up with the idea of a bed that allows sleepers’ limbs to immerse into the mattress to alleviate discomfort and elevate quality of rest. Years later, after teaming up and perfecting the design, Stason and Brad named the company “SONU", commemorating the location of the idea’s first inception, with the root word in Portuguese, while swapping in the letter “U” to create their own unique ending to symbolize the shape of the company’s patented Comfort Channel.
The founders and the entire team here at SONU now invite you to experience an entirely new world of relieving rest and satisfying comfort. It is finally time to sleep like never before...
The name “SONU” was derived from the word “sono” which means “slumber” in Portuguese. While Stason was in Brazil in 2014, he first came up with the idea of a bed that allows sleepers’ limbs to immerse into the mattress to alleviate discomfort and elevate quality of rest. Years later, after teaming up and perfecting the design, Stason and Brad named the company “SONU", commemorating the location of the idea’s first inception, with the root word in Portuguese, while swapping in the letter “U” to create their own unique ending to symbolize the shape of the company’s patented Comfort Channel.
The founders and the entire team here at SONU now invite you to experience an entirely new world of relieving rest and satisfying comfort. It is finally time to sleep like never before...
Loved By The Pros
Professional athletes, celebrities and fitness experts alike all rely on their SONUs to improve recovery, breathing and quality of sleep every night. The result is better rejuvenation and performance every day. Watch these featured reviews and see how SONU helps them all in different ways...
Time to Sleep Like Never Before
Watch the videos below to learn how you're about to get the best night's sleep of your life.
Finally Rest Naturally
Unmatched Side Sleeping Comfort
The SONU Experience
Life with a SONU
Game Changing Innovations
THE COMPLETE GUIDE
Learn about the reasons we created this unique sleep system, how your old mattress falls short, and the game changing benefits that you'll enjoy every day with a SONU.
Read this informative article and others on our blog, Comfort & Slumber, by The SONU Editorial Team.
“The SONU mattress allows for dramatic improvement in ergonomic support, resulting in better sleeping patterns, and an increase in the patient’s comfort and overall wellbeing.”
- Dr. James Hogan
Chiropractic Physician
Los Angeles, California
Los Angeles, California
Read more about Dr. Hogan and how The SONU Sleep System can help you in the same ways as his patients.
The SONU Comfort Insert fills in one side of the Comfort Channel, making the SONU Sleep System more akin to a flat mattress, but still with give for your shoulders. This versatility can be helpful for many scenarios including couples who sleep differently from one another (e.g. a side sleeper and a back sleeper) and for those who simply prefer less space in the Comfort Channel.
The National Air Traffic Controllers Association has selected SONU as their official partners in the sleep industry, giving their members higher quality rest for their highly important careers.
Read more about NATCA and how the SONU Sleep System is helping members of the aviation industry across the nation.
SONU Social
Made In The U.S.A.
The SONU Sleep System was designed and developed in California, and is manufactured only in the United States - made with the highest quality materials and attention to detail for side sleepers everywhere.
* SONU Bedding and several SONU Supports are imported products. All other SONU products are made in the United States.
Designed To Work Together
The SONU Sleep System
Hybrid
$2,799
★★★★★
It is finally time to immerse into comfort, and sleep like never before.
The SONU Sheets
$259
★★★★★
Soft, cooling and sustainable, with the Comfort Channel built in to fit your SONU.
The SONU Top Pillow Deluxe
$175
★★★★★
The perfect amount of support and malleability to complement your SONU.